Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

International Journal of Market Research, Volume 67, Issue 2-3, Page 261-281, March/May 2025.
In this article we focus on the politician’s brand and how it develops in the voter’s mind. Specifically, we examine how priming a candidate’s image or issue traits influences how individuals update their beliefs about a candidate, and in what way the …

​International Journal of Market Research, Volume 67, Issue 2-3, Page 261-281, March/May 2025. <br/>In this article we focus on the politician’s brand and how it develops in the voter’s mind. Specifically, we examine how priming a candidate’s image or issue traits influences how individuals update their beliefs about a candidate, and in what way the … Read More

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