Negocios y mercadotecnica

International Journal of Market Research, Ahead of Print. Personalized digital ads cut both ways. Relevance can pull consumers in; intrusiveness and perceived manipulation can push them away. This study proposes and tests an integrated model linking perceived ad relevance, advertising skepticism, and … ​International Journal of Market Research, Ahead of Print. <br/>Personalized digital ads cut… Continuar leyendo Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention

El cargo Convocatoria Diseño Contenido 2026 apareció primero en Design Week Mexico. ​Diseñadores, marcas y showrooms intervienen contenedores marítimos para crear una experiencia de diseño pop-up en el Parque Lincoln. Una oportunidad única de venta y promoción durante el fin de semana principal. El cargo Convocatoria Diseño Contenido 2026 apareció primero en Design Week Mexico. Read… Continuar leyendo Convocatoria Diseño Contenido 2026

International Journal of Market Research, Volume 68, Issue 3, Page 311-320, May 2026. Online surveys mostly replaced other well-established survey data collection methods. However, online surveys often result in low response rates and face other recruitment limitations, especially when it comes to rare populations. Thus, survey researchers … ​International Journal of Market Research, Volume 68,… Continuar leyendo Social media ads for survey recruitment: Performance, costs, user engagement

International Journal of Market Research, Volume 68, Issue 3, Page 331-346, May 2026. Collecting high-quality qualitative data is time consuming and expensive. The World Café method can save time and money while still collecting qualitative data of high quality. This method is particularly useful when the collective knowledge of a large … ​International Journal of… Continuar leyendo How to Run a World Café: A Comprehensive Guide Using a Three-Phase Blueprint

International Journal of Market Research, Volume 68, Issue 3, Page 379-401, May 2026. Understanding the influence of verbalised negative word of mouth (NWOM) on the sender received little research attention despite its consequences for both theory and marketing scholarship. Two studies employing cross-sectional scenario-based experimental … ​International Journal of Market Research, Volume 68, Issue 3,… Continuar leyendo Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

International Journal of Market Research, Volume 68, Issue 3, Page 347-364, May 2026. Addressing contemporary debates on the integration of artificial intelligence (AI) in qualitative research, this article proposes a hybrid methodological approach positioned within the “human-in-the-loop” paradigm. This approach preserves interpretive … ​International Journal of Market Research, Volume 68, Issue 3, Page 347-364, May… Continuar leyendo AI to Improve the Qualitative Research Approach: A Methodological Contribution to the AOL Method

International Journal of Market Research, Volume 68, Issue 3, Page 423-439, May 2026. Companies are increasingly using predictive modeling to manage customer churn proactively. While extant customer retention literature centers mainly on propensity models, recent research indicates merits of uplift models for targeting retention efforts … ​International Journal of Market Research, Volume 68, Issue 3,… Continuar leyendo Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention

International Journal of Market Research, Volume 68, Issue 3, Page 321-330, May 2026. This article puts forth stated improvement scales, improvement rankings, maximum difference scaling, and Q-sort as stated improvement research methods identified in the literature. For each method, an overview is provided along with their advantages and … ​International Journal of Market Research, Volume… Continuar leyendo Examining stated improvement research methods

International Journal of Market Research, Volume 68, Issue 3, Page 402-422, May 2026. Marketing analytics rises or falls on one quiet moment: the data definition phase, when teams decide what to measure and how. Despite its centrality, the field lacks a standardized methodology for doing this well. This study asks how practitioners … ​International Journal… Continuar leyendo Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders

El cargo Convocatoria Visión y Tradición 2026 (ARTESANOS) apareció primero en Design Week Mexico. ​Invitamos a maestros artesanos a participar en nuestro programa de residencias y trabajar de la mano con creativos contemporáneos. El objetivo es crear piezas que fusionen el oficio tradicional con la vanguardia, para ser exhibidas en el Museo Nacional de Antropología.… Continuar leyendo Convocatoria Visión y Tradición 2026 (ARTESANOS)