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International Journal of Market Research, Volume 67, Issue 2-3, Page 217-241, March/May 2025.
Recent research has shown that politicians, specifically candidates, are viewed by the electorate as brands (Guzmán et al., 2015; Harrison et al., 2023), and that their brand image has an effect on voting intention (Van Steenburg & Guzmán, 2019). However, …
International Journal of Market Research, Volume 67, Issue 2-3, Page 217-241, March/May 2025. Recent research has shown that politicians, specifically candidates, are viewed by the electorate as brands (Guzmán et al., 2015; Harrison et al., 2023), and that their brand image has an effect on voting intention (Van Steenburg & Guzmán, 2019). However, … Read More
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