Discovering AI-driven purposeful political brand content to influence the voters’ attitude

International Journal of Market Research, Volume 67, Issue 2-3, Page 296-313, March/May 2025.
The convergence of generative artificial intelligence (AI) and political branding has revolutionized how political leaders and parties present themselves in democratic societies. With this rising human-tech partnership, the proliferation of AI-generated …

​International Journal of Market Research, Volume 67, Issue 2-3, Page 296-313, March/May 2025. <br/>The convergence of generative artificial intelligence (AI) and political branding has revolutionized how political leaders and parties present themselves in democratic societies. With this rising human-tech partnership, the proliferation of AI-generated … Read More

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