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International Journal of Market Research, Volume 67, Issue 2-3, Page 174-188, March/May 2025.
Using political branding as an analytical lens can help explain the emotional connections and evaluative perceptions citizens have regarding political parties and their leaders. Measuring what makes a successful brand is best usually conducted with the …
International Journal of Market Research, Volume 67, Issue 2-3, Page 174-188, March/May 2025. <br/>Using political branding as an analytical lens can help explain the emotional connections and evaluative perceptions citizens have regarding political parties and their leaders. Measuring what makes a successful brand is best usually conducted with the … Read More
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