Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective

International Journal of Market Research, Volume 67, Issue 2-3, Page 189-216, March/May 2025.
The purpose of this study is to contribute to the body of research on political brand identity by specifically exploring political brand culture as a key element of political brand identity. Thus, this study addresses a significant gap in the literature …

​International Journal of Market Research, Volume 67, Issue 2-3, Page 189-216, March/May 2025. <br/>The purpose of this study is to contribute to the body of research on political brand identity by specifically exploring political brand culture as a key element of political brand identity. Thus, this study addresses a significant gap in the literature … Read More

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