Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

International Journal of Market Research, Volume 67, Issue 6, Page 696-722, November 2025.
The growing integration of Artificial Intelligence (AI) in marketing has introduced both opportunities and challenges, particularly concerning consumer trust. This paper critically examines two emerging phenomena:AI Washing, where companies exaggerate AI …

​International Journal of Market Research, Volume 67, Issue 6, Page 696-722, November 2025. <br/>The growing integration of Artificial Intelligence (AI) in marketing has introduced both opportunities and challenges, particularly concerning consumer trust. This paper critically examines two emerging phenomena:AI Washing, where companies exaggerate AI … Read More

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