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International Journal of Market Research, Volume 67, Issue 6, Page 657-667, November 2025.
Designing and operationalizing valid surveys during public health emergencies and similarly fast changing situations can be a challenge. In this research note, we present an exploration of whether an approach to cognitive pre-test interviewing through an …
International Journal of Market Research, Volume 67, Issue 6, Page 657-667, November 2025. <br/>Designing and operationalizing valid surveys during public health emergencies and similarly fast changing situations can be a challenge. In this research note, we present an exploration of whether an approach to cognitive pre-test interviewing through an … Read More
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