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International Journal of Market Research, Volume 67, Issue 6, Page 770-794, November 2025.
Traditional research methods in subsistence marketplaces often fall short of capturing the rich lived experiences of impoverished consumers. This article explores the use of researcher-produced photo-elicitation interviews (RPEI) as an innovative and …
International Journal of Market Research, Volume 67, Issue 6, Page 770-794, November 2025. <br/>Traditional research methods in subsistence marketplaces often fall short of capturing the rich lived experiences of impoverished consumers. This article explores the use of researcher-produced photo-elicitation interviews (RPEI) as an innovative and … Read More
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