White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization

International Journal of Market Research, Volume 67, Issue 6, Page 745-769, November 2025.
This study investigates how bottom-of-the-pyramid (BOP) consumers in urbanizing regions of China perceive and prioritize the attributes of white goods. Drawing upon the Kano model, a large-scale online survey was conducted, complemented by preliminary in-…

​International Journal of Market Research, Volume 67, Issue 6, Page 745-769, November 2025. <br/>This study investigates how bottom-of-the-pyramid (BOP) consumers in urbanizing regions of China perceive and prioritize the attributes of white goods. Drawing upon the Kano model, a large-scale online survey was conducted, complemented by preliminary in-… Read More

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