Using complementary analyses with importance-performance analysis

International Journal of Market Research, Volume 67, Issue 5, Page 540-559, September 2025.
Importance-performance analysis (IPA) is a popular research tool to prioritize continuous improvement opportunities. To overcome issues and limitations of IPA, researchers have put forth diagonal line IPA, stated improvement analysis, and necessary …

​International Journal of Market Research, Volume 67, Issue 5, Page 540-559, September 2025. <br/>Importance-performance analysis (IPA) is a popular research tool to prioritize continuous improvement opportunities. To overcome issues and limitations of IPA, researchers have put forth diagonal line IPA, stated improvement analysis, and necessary … Read More

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