Testing mediating variables and relationships with relative weight analysis

International Journal of Market Research, Volume 67, Issue 4, Page 445-466, July 2025.
The purpose of this research article is to put forth a new research process for employing relative weight analysis (RWA) to test for mediating variables and relationships. When implementing this new research process, RWA is employed as the primary …

​International Journal of Market Research, Volume 67, Issue 4, Page 445-466, July 2025. <br/>The purpose of this research article is to put forth a new research process for employing relative weight analysis (RWA) to test for mediating variables and relationships. When implementing this new research process, RWA is employed as the primary … Read More

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