Social processes underlying the adoption of products: An omission

International Journal of Market Research, Volume 67, Issue 5, Page 513-517, September 2025.
This paper focuses on one aspect of the social interaction affecting the adoption of products: conversations between product users. When a product is successful, this interaction will increase as users accumulate. These interactions are driven by common …

​International Journal of Market Research, Volume 67, Issue 5, Page 513-517, September 2025. <br/>This paper focuses on one aspect of the social interaction affecting the adoption of products: conversations between product users. When a product is successful, this interaction will increase as users accumulate. These interactions are driven by common … Read More

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