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International Journal of Market Research, Volume 67, Issue 1, Page 77-95, January 2025.
The use of ads posted on online social networks has become a popular strategy to recruit survey participants. This paper quantifies the returns from ad-investments in terms of the number of responses. We use as a case study a survey about living and …
International Journal of Market Research, Volume 67, Issue 1, Page 77-95, January 2025. <br/>The use of ads posted on online social networks has become a popular strategy to recruit survey participants. This paper quantifies the returns from ad-investments in terms of the number of responses. We use as a case study a survey about living and … Read More
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