Social media ads for survey recruitment: Performance, costs, user engagement

International Journal of Market Research, Volume 68, Issue 3, Page 311-320, May 2026.
Online surveys mostly replaced other well-established survey data collection methods. However, online surveys often result in low response rates and face other recruitment limitations, especially when it comes to rare populations. Thus, survey researchers …

​International Journal of Market Research, Volume 68, Issue 3, Page 311-320, May 2026. <br/>Online surveys mostly replaced other well-established survey data collection methods. However, online surveys often result in low response rates and face other recruitment limitations, especially when it comes to rare populations. Thus, survey researchers … Read More

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