“ChatBot” is a Two Syllable Word…Or Is It?: Using Generative AI for Survey Question Readability Assessments

International Journal of Market Research, Volume 68, Issue 1, Page 61-81, January 2026.
Market and survey researchers aim to write survey questions so that the target population can understand them. A common recommendation for general population studies is to write survey questions at an eighth-grade reading level. To evaluate whether …

​International Journal of Market Research, Volume 68, Issue 1, Page 61-81, January 2026. <br/>Market and survey researchers aim to write survey questions so that the target population can understand them. A common recommendation for general population studies is to write survey questions at an eighth-grade reading level. To evaluate whether … Read More

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