From Assistant to Collaborator: Getting the Most Out of GenAI

International Journal of Market Research, Ahead of Print.
Generative artificial intelligence (GenAI) is emerging as both an efficiency tool and a collaborator in marketing research. Large language models (LLMs) such as ChatGPT and Claude offer powerful affordances of speed and fluency, shaping how knowledge is …

​International Journal of Market Research, Ahead of Print. <br/>Generative artificial intelligence (GenAI) is emerging as both an efficiency tool and a collaborator in marketing research. Large language models (LLMs) such as ChatGPT and Claude offer powerful affordances of speed and fluency, shaping how knowledge is … Read More

Related posts:

Global Political Marketing – The Future and Aspirations of Political Marketing Special Issue of International Journal of Market Research: ‘Market Research & Insight: Past, Present and Future’ Generative Artificial Intelligence’s Integration for Data Analysis in Conducting Academic Research: Understanding the Perspective of Research Supervisors Preparing Gifted Educators for Generative AI: The Essential Role of Educator Preparation Programs Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust Artificial Intelligence as a Co-Tutor: Assessing the Impact in the Advanced Learning Virtual Classroom