Context matters: How congruency of digital immersive environment and meal context affect consumer evaluations of plant-based products at two different levels of liking

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Publication date: March 2026

Source: Food Quality and Preference, Volume 137

Author(s): Rebekah Orr, Caroline Giezenaar, Jonathan Godfrey, Simone Poggesi, Joanne Hort

Publication date: March 2026Source: Food Quality and Preference, Volume 137Author(s): Rebekah Orr, Caroline Giezenaar, Jonathan Godfrey, Simone Poggesi, Joanne Hort Read More

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