Paying with points versus delaying redemption: How payment methods shape satisfaction and return intentions

International Journal of Market Research, Volume 67, Issue 5, Page 518-524, September 2025.
Drawing on self-perception theory, this research finds that redeeming loyalty points, rather than saving them and paying with money, increases return intentions to service establishments. The positive effect of paying with loyalty points is driven by …

​International Journal of Market Research, Volume 67, Issue 5, Page 518-524, September 2025. <br/>Drawing on self-perception theory, this research finds that redeeming loyalty points, rather than saving them and paying with money, increases return intentions to service establishments. The positive effect of paying with loyalty points is driven by … Read More

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