“We are more like a better-for-you Haribo” – Wild Thingz founder Fliss Newland on the UK sweets brand’s positioning

UK-based start-up Wild Thingz is aiming to shake up confectionery with products intended to “delight kids and reassure parents”.

The post “We are more like a better-for-you Haribo” – Wild Thingz founder Fliss Newland on the UK sweets brand’s positioning appeared first on Just Food.

UK-based start-up Wild Thingz is aiming to shake up confectionery with products intended to “delight kids and reassure parents”.
The post “We are more like a better-for-you Haribo” – Wild Thingz founder Fliss Newland on the UK sweets brand’s positioning appeared first on Just Food. Read More

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