“The product needs to present itself like confectionery, rather than part of the fruit aisle” – Agrovision’s Steve McVickers on the importance of branding in blueberries

Just Food sat down with Agrovision chief commercial officer Steve McVickers to discuss trying to capture demand for healthier snacks.

The post “The product needs to present itself like confectionery, rather than part of the fruit aisle” – Agrovision’s Steve McVickers on the importance of branding in blueberries appeared first on Just Food.

Just Food sat down with Agrovision chief commercial officer Steve McVickers to discuss trying to capture demand for healthier snacks.
The post “The product needs to present itself like confectionery, rather than part of the fruit aisle” – Agrovision’s Steve McVickers on the importance of branding in blueberries appeared first on Just Food. Read More

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