Mars rings innovation “magic triangle” – R&D VP Karina Zimerfeld on quest for brand loyalty

Karina Zimerfeld, the vice president of R&D for Mars’ food business, talks innovation on “legacy brands”, changing consumer tastes and AI.

The post Mars rings innovation “magic triangle” – R&D VP Karina Zimerfeld on quest for brand loyalty appeared first on Just Food.

Karina Zimerfeld, the vice president of R&D for Mars’ food business, talks innovation on “legacy brands”, changing consumer tastes and AI.
The post Mars rings innovation “magic triangle” – R&D VP Karina Zimerfeld on quest for brand loyalty appeared first on Just Food. Read More

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