Bookmark (0)
Please login to bookmark
Close
Marketing with anthropomorphised AI: insights from consumers
Vincent Charles, Nripendra P. Rana, Varsha Jain
Journal of Consumer Marketing, Vol. 42, No. 4, pp.410-415
Marketing with anthropomorphised AI: insights from consumers Read More
Related posts:
Anthropomorphised or not? Natural-organic logo’s impact on product value perceptions and consumers’ willingness to pay
“Bio‐based Plastic? Hm, I’ve Never Seen It!”—A mixed‐methods investigation into consumer preferences for different packaging material of fresh apples and tomatoes
The luxury consumer knowledge effect: when mature consumers prefer inconspicuous consumption
Krasdale Foods CEO Passes Away
How do green marketing and sustainable marketing differ?
Consumer trends continue to prioritize clean label, non-GMO beverages