Being all things to all people: How gender shapes entrepreneurs’ multifaceted digital identities on X

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International Small Business Journal, Volume 43, Issue 6, Page 631-656, September 2025.
Drawing on identity work frameworks, this article investigates the influence of gender on entrepreneurs’ digital identities on social media. Using a sample of 17,899 active X profiles from self-identified entrepreneurs across seven English-speaking …

​International Small Business Journal, Volume 43, Issue 6, Page 631-656, September 2025. <br/>Drawing on identity work frameworks, this article investigates the influence of gender on entrepreneurs’ digital identities on social media. Using a sample of 17,899 active X profiles from self-identified entrepreneurs across seven English-speaking … Read More