When do Appointments of Chief Product Officer (CPO) Affect Firm Value?

International Journal of Market Research, Ahead of Print.
This study investigates whether, and under what conditions, the appointments of Chief Product Officer (CPO) influence firm value. Drawing on signaling theory and dynamic capability theory, we conduct an event study of 121 newly created CPO appointments in …

​International Journal of Market Research, Ahead of Print. <br/>This study investigates whether, and under what conditions, the appointments of Chief Product Officer (CPO) influence firm value. Drawing on signaling theory and dynamic capability theory, we conduct an event study of 121 newly created CPO appointments in … Read More

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